The London School of Business and Finance Global M.B.A. bills itself as “the world’s first internationally recognized M.B.A. to be delivered through a Facebook application.”
Introduced late last month, the application already has more than 30,000 active users accessing courses in corporate finance, accounting, ethics, marketing and strategic planning, according to the business school.
Aaron Etingen, founder and chief executive of the London School of Business and Finance, said he expected 500,000 prospective students to take the free “M.B.A. test drive” within a year. Students who like what they see will be able to watch video lectures, participate in online peer-to-peer study sessions and track their progress through interactive tests — all without charge.
“There is only a fee if they want to take exams,” said Valery Kisilevsky, the school’s managing director.
Each module is paid for separately, making the total cost of the M.B.A. £14,500, or about $23,000 — the same as for London School of Business and Finance’s campus-based and conventional distance-learning M.B.A. degrees. Like those programs, the Facebook Global M.B.A. degree is certified by the University of Wales. “What we’ve done is eliminate the risk,” Mr. Kisilevsky said.
